Brand
Gym and Fitness
Gym and Fitness
Creative Team
Alex Hunt
Joseph Sippe
Sebastian Aristizabal
Alex Hunt
Joseph Sippe
Sebastian Aristizabal
A Bold Campaign That Stopped The Scroll.
As Creative Director, I led the charge in making the 2024 Black Friday campaign for Gym and Fitness our most impactful yet. In a sea of competition, we designed a bold, attention-grabbing identity that demanded to be noticed. Bright, vibrant visuals paired with adaptable creative assets allowed the campaign to thrive across every platform, from social media to email marketing. The result was a campaign in constant motion, evolving to meet audience needs while staying true to the brand's dynamic personality. The payoff? Record-breaking engagement, skyrocketing sales, and a standout presence during the biggest sales event of the year.
