Brand
Force USA
Force USA
Creative team
Alex Hunt
Sebastian Aristizabal (Photographer)
Andrei Ramirez (3D Designer)
Alex Hunt
Sebastian Aristizabal (Photographer)
Andrei Ramirez (3D Designer)
What was delivered
Brand strategy
Brand identity & guidelines
Campaign development
Content strategy & production
Print collateral design
Creative direction
Product launch strategy
Brand strategy
Brand identity & guidelines
Campaign development
Content strategy & production
Print collateral design
Creative direction
Product launch strategy
Defining the Force USA Brand on a Global Stage.
As Creative Director at The AFS Group, I was responsible for shaping and elevating the Force USA brand, ensuring it stood out in global markets. I led the creation of a wide range of assets, from global print marketing materials to product-focused campaigns, with a clear focus on highlighting the brand’s strength and innovation.
My work included developing cohesive marketing materials, directing dynamic photo shoots that captured the energy of the brand, and designing unique product logos to give each product line its own distinct identity. I also guided the brand’s overarching creative strategy, ensuring every project maintained a consistent and professional tone while driving engagement and growth.
This portfolio captures a small selection of work I contributed during my time with Force USA, showcasing the breadth of creativity and direction I brought to the brand.
